WaveTec logoWaveTec logoWaveTec Mobile logoWaveTec Mobile logo
  • SOLUTIONS
    • Industries
      • Banking –
      • Telecom –
      • Government –
      • Healthcare –
      • Airports and Airlines –
      • Retail –
      • DMV –
      • Stock Exchange –
      • Education –
      • Customer Experience –
      • Self Service Kiosks –
      • Self Service in Banking
      • Self Service in Telecom –
      • Know Your Customer –
      • Financial Market Displays –
      • WhatsApp Stock Market –
  • PRODUCTS
    • Customer Flow Management
      • Queue Management System –
      • Virtual Queuing –
      • Linear Queuing –
      • WhatsApp Queuing –
      • Mobile Queuing –
      • Ticket Dispenser
      • People Counting
      • Customer Feedback –
    • Appointment & Scheduling
      • Web & Cloud Appointment –
      • WhatsApp Appointment –
      • Wavetec WhatsApp Solutions
        • WhatsApp Queuing
        • WhatsApp Appointment –
        • WhatsApp Marketing Conversations –
        • WhatsApp Stock Market –
    • Digital Signage –
      • Donatello Media Player –
      • Donatello Suite –
      • Donatello Vertica –
      • Donatello Video Wall
      • LED Display Solutions –
    • Business Analytics
      • Spectra
      • ViaOS
      • ROI –
    • Self Service Kiosks –
      • Cash Deposit
      • Card Issuance –
      • Sim Dispensing
      • Sim Registration –
      • Cash to Card Kiosk –
  • COMPANY
      • About us –
      • Why Wavetec –
      • Blog
      • Resources
        • Customer Experience
        • Customer Experience Examples
        • Measure Customer Experience
        • Customer Journey Mapping
      • Careers –
      • Newsroom –
      • Customer Stories –
      • Global Distributor Program –
  • CONTACT US
  • GET A FREE DEMO
English
  • Español
  • Français
  • Deutsch
  • English US
  • Italiano
  • العربية

Zara

  • Home
  • Zara
Wavetec-Case-Study-Zara

ZARA, Apparel Industry Leader opts for Wavetec’s Customer Experience Solutions

Wavetec Case Study Zara Inner Featured Image

02
Systems

02
Location

Product/Solution:

Queue Management System

ZARA and it’s siblings, parented by Inditex, have had a rough but wholly good year. While online orders were up by 74% and almost all stores had reopened by October, new and prolonged lockdown restrictions by Christmas meant 21% of global stores were closed.

Apparel is the hardest hit of the retail sectors of Europe, but Inditex managed to end 2020 with its head well above water. How was this possible?

Business Brawn

Operating on what many have described as a lean business model, Inditex has created a combination of flexible purchasing agreements and a tight supply chain model. Essentially, the above allow for quick changes to orders as suppliers are in close vicinity, they facilitate the management of returns to prevent pile ups in-store and clear the way for lower inventory levels.

The first quarter of 2020 saw the company face their only records loss. Following this, they invested $3 billion in e-commerce, renovations and new stores. All steps seem to be leading in the direction of future success and industry-leading potential. Embracing digitisation, Inditex is still aware of the importance of shopping in-person and has made changes, additions and revisions to customer care and the solutions to improve their experience.

Wavetec Case Study Zara Shopping mall Image

Shopping mall, Chile

The problem lies in the safety of the individual and the staff while retail is in process. Social distancing and occupancy limits must be observed, customer flow must be managed, directional signage must be provided, remote and virtual queueing enabled, returns and pickups made contactless or drive-through.

The ZARA store chose to adopt WhatsApp Queuing. A WhatsApp integrated queuing system allows for customers to scan the QR code provided, and proceed to a chat window – while for others, there exists an option to text a number. They will input a branch code, and be issued an e-ticket.

Wavetec Case Study Zara Customer Journey Image

This marks their place in the queue, guaranteeing that this will be secure as they wait elsewhere. A set of QR code standees and staff deployed nearby in masks and protective gear to assist customers will be present.

Updates on queue status, and other notifications will keep them informed about the situation, as they wait in the comfort of their cars, window shop, eat or even run other errands.

Starting with 20 tickets, to 15 to 10 and so on, notifications make potential customers aware of how much longer till they can be served.

Wavetec Case Study Zara Center Image

When their turn arrives, the teller will call their number and they will receive a notification. This system also supports priority waiting, for disabled or elderly customers.

To better understand and find out more about WhatsApp queueing,

The Benefits

The benefits of this include optimised resource allocation, including the allocation of staff, reduced wait times with no geographical limitations, a multilingual approach to support tourist commerce and an opportunity to utilise the data you collect daily to inform more prudent business decisions.

This data collection allows corporations like Inditex to study consumer behaviour, their likes and dislikes, how they prefer to shop, their priceless feedback, statistics and peak business hour flow patterns, amongst other aspects. These solutions are part of a complete and holistic package offered by Wavetec.

The customer’s experience is of prime importance to any service or product provider, distributor and vendor. From the first interaction to a lasting and loyal relationship, the journey must be mapped, optimised and tailored to the needs of the client. This is what sets the competition and the industry leaders apart.

Share

Related posts

image2 1
November 14, 2022

Disney


Read more
Case Study Head
November 16, 2021

Consum


Read more
Wavetec-Case-Study-Samsung-Spain
November 15, 2021

Samsung Spain


Read more
thumbnail link 1
August 9, 2021

LINK Sportswear


Read more
Wavetec-Case-Study-Puma-
May 30, 2021

Puma


Read more
Wavetec-Case-Study-Nike
May 29, 2021

Nike


Read more
Dnata-travel-case-study-wavetec
May 22, 2021

Dnata Travel


Read more
Wavetec-Case-Study-Deyaar
March 14, 2021

Deyaar


Read more
Wavetec-Case-Study-Chilexpress
March 12, 2021

Chilexpress


Read more
Wavetec-Case-Study-Adamjee-Insurance
March 5, 2021

Adamjee Insurance Company Ltd (AICL)


Read more
Wavetec-Case-Study-Toyota
March 5, 2021

Toyota


Read more
Wavetec-Case-Study-Samsung
March 5, 2021

Samsung


Read more
Wavetec-Case-Study-FC-Barcelona-Megastore
March 5, 2021

FC Barcelona Megastore


Read more
Wavetec-Case-Study-Takaful-Al-Rajhi-Group
March 3, 2021

Takaful Al Rajhi Group


Read more

HEALTHCARE SOLUTIONS

Hospitals & Clinics
Pharmacies
Emergency Room
Laboratories

FINANCIAL SOLUTIONS

Information Video Wall
Information Display System
Stock & News Ticker
Stock Game

MEDIA CENTER

Whitepapers
Blog
News
Customer Stories

Global Offices

For sales queries, please contact us at [email protected]

Barcelona

Perelló 74
Barcelona – 08005
Spain

Lima

Wavetec Perú SAC.
Calle Las Dalias NRO 161
INT A – MIRAFLORES – LIMA

Santiago

Los Militares 4611 10th Floor, Las Condes, Santiago de Chile, Región Metropolitana

Dubai

Wavetec FZCO, Industrial License No. 175, Light Industrial Unit # 9, Dubai Silicon Oasis

Karachi

245-2-N, block 6, PECHS,
Karachi, 75400,
Pakistan

Riyadh

Office No 4, Building No 2, Al Safa Street, Imam Saud bin Abdul Aziz Road, Izdehar

New York & California

228 Park Ave S, PMB 39097,
New York, NY
10003-1502

Mexico

Paseo de la Reforma 250
Piso 9, Juárez, 06600
Ciudad de México, CDMX

Nairobi

Office Suite 2&3, 7th Floor, FORTIS Suites, Hospital Road, Upper hill, Nairobi,

Copyright by Wavetec Privacy Policy, Sitemap
English
  • English
  • Español
  • Français
  • Deutsch
  • English US
  • Italiano
  • العربية
+1 323 284 5084

Calculate the RoI of investing in our queuing and self service solutions

Learn More