February 10, 2014
service design work wavetec

How B2B Marketing emotional connections build strong brands ?

It has been debated by many that branding has no importance in business to business marketing because B2B companies focus towards making their product portfolio reliable, fastened and cost effective than the competition.
March 17, 2014

Innovation: the favorite word

In the last few years, the use of a single concept has been massively increasing in the business world. A concept that includes all industries and is present in many statements of principles and organizational values.
April 22, 2014

Customer Service & Shop Experiences: Stories in the queue

What is the worst part of waiting? Knowing that what you came for will take 5 minutes but you end up waiting for 30 minutes instead. Sometimes just buying a bottle of water from Tesco consumes 15 minutes of your life.
May 5, 2014

Engagement – Choose your own adventure

To fully understand the meaning of engagement and its application in the Customer Service Area is one of the main building blocks that motivates our entire team towards the development of new products and solutions for our partners.