It has been debated by many that branding has no importance in business to business marketing because B2B companies focus towards making their product portfolio reliable, fastened and cost effective than the competition.
In the last few years, the use of a single concept has been massively increasing in the business world. A concept that includes all industries and is present in many statements of principles and organizational values.
What is the worst part of waiting? Knowing that what you came for will take 5 minutes but you end up waiting for 30 minutes instead. Sometimes just buying a bottle of water from Tesco consumes 15 minutes of your life.