Every day, millions of customers wait in line, from driving to work to checking out at a retail store. True reality about waiting lines- pervasive and unavoidable! Given the dynamism of business and competition today, a waiting customer is potentially a lost customer.
Steve Jobs, an icon who achieved worldwide recognition due hiss cear focus on design which is visible in Apple's brand identity and the company's high level of sophistication in its product portfolio. On one occasion he said that “Design is not just what it looks like and feels. Design is how it works”.