February 10, 2014
service design work wavetec

How B2B Marketing emotional connections build strong brands ?

It has been debated by many that branding has no importance in business to business marketing because B2B companies focus towards making their product portfolio reliable, fastened and cost effective than the competition.
February 3, 2014
service design work wavetec

WAITING LINE – A major point where impressive changes can be made

Today, the major challenge companies’ face is of long queues and undefined waiting time causing frustration and anxiety. This problem is faced by not only the customers but also the agents, which automatically results in efficiency decline.