From the Blackboard to the Stock Exchange LED Display  It was the second half of the XIX century, and the…

Wherever in the world you go, waiting in line can be one of the least enjoyable parts of your visit.…

These days, communication channels have multiplied so even the smallest SME makes use of a variety of direct contact channels…

What it takes to make loyalty pay off In some countries, banks made progress in earning customer loyalty during 2013,…

Customer feedback is mostly associated with satisfaction or service quality surveys; however, this outlook emphasizes costs rather than the real…

In the last few years, the use of a single concept has been massively increasing in the business world; business…

It has been debated by many that branding has no importance in b2b marketing because b2b companies focus on making…

Fully understanding the meaning of customer engagement and its application in the Customer Service Area is one of the main…

What is the worst part of waiting? Knowing that what you came for will take 5 minutes but you end…