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Milwaukee Brewers Streamlines Customer Flow with Wavetec’s UNO-Q Linear Queue System

Milwaukee Brewers

Brewers, a prominent retail leader, recognized the need to enhance the shopping experience by improving customer flow and service efficiency. To address this, Brewers implemented the Wavetec UNO-Q Linear Queue System, aiming to streamline operations and elevate customer satisfaction.

The Challenge

Brewers faced several pressing issues that hindered their service delivery:

  • Overcrowding: The checkout areas were frequently congested, especially during peak hours, leading to disorganized queues and extended wait times.
  • Customer Dissatisfaction: The unpredictable and lengthy waiting periods resulted in a negative shopping experience, causing frustration among customers and increasing the likelihood of them leaving without making a purchase.
  • Inefficient Staff Utilization: The staff was overwhelmed with manually managing queues, which detracted from their ability to provide prompt and effective service.

Offered Solution

In partnership with Wavetec, Brewers deployed the UNO-Q Linear Queue System, which included:

  • Call Forwarding Technology: This feature efficiently directed customers to available counters, thereby reducing wait times and minimizing confusion. 
  • Digital Signage Integration: Digital displays and light indicators were installed to guide customers smoothly through the queuing process.
  • Automated Queue Management: Automation minimized the need for manual queue management, allowing staff to focus more on customer engagement and less on crowd control. 
milwauke brewers queuing system

Customer Journey

Upon entering Brewers stores, customers will be greeted by digital signage that informs them of their place in line and directs them to the next available counter as soon as it opens. This clear and efficient system transforms the waiting experience from chaotic to orderly. 

Brewers customer journey

The Outcome

The integration of the UNO-Q system brought about several significant improvements:

  • Reduced Wait Times: The automation of the queuing process considerably decreased the average waiting time. 
  • Enhanced Customer Satisfaction: The streamlined queuing experience substantially increased customer satisfaction ratings.
  • Operational Efficiency: Staff were now better able to concentrate on customer service instead of queue management, thereby improving the overall quality of service.
  • Data-Driven Insights: The central reporting platform enabled Brewers to gather and analyze data on customer flow and peak periods, aiding in further service enhancements.

Establishing a Benchmark for Retail Excellence

The adoption of the Wavetec UNO-Q Linear Queue System has set a new standard in customer service within the retail industry, making Brewers a benchmark for operational excellence. The successful implementation has not only optimized customer flow but also fostered a more satisfying and efficient shopping environment.