Puma is a German sportswear manufacturer, the third largest globally. With stores all over the world and a pandemic that was turning over even the heaviest of tables, Puma had to stay engaged, aware and attentive to customer needs and wants. They leveraged, utilised and moulded social media to create an online presence just as strong as their gym presence.With 2020 over, it is safe to say they stayed relevant.
Adaptability is a key value of Puma, as it is of Wavetec. And the holiday season traffic was another such speed bump for Puma.
As the holiday season approached, and the pandemic tightened its grasp, Puma was in need of solutions to ensure staff and visitor safety. In locations across Chile, in malls and outlet stores, they expected heavy footfall, long queues and staff shortages in the heaviest retail period of the year.
They needed a queue management system that was easy to adopt, quick to deploy and accessible to the majority of their customers. In October 2020, they installed a demo in one of their stores, and within a week, 19 locations, including in Santiago, were outfitted with Wavetec’s WhatsApp Queueing solution.