Wherever in the world you go, waiting in line can be one of the least enjoyable parts of your visit. Be it bank, supermarkets, hospitals or any other public area, no one likes to spend their time waiting in long queues as it is not only frustrating but also time consuming.
A sample of 50.000 tweets has shown that 85% of people express some sort of complaint about the organisation or company where they are going through the frustrating, time- consuming experience of queuing.
It seems that, when we start reaching the end of the year, time becomes shorter, and so more valuable than usual. Whatever is left from December becomes a countdown of very scarce days and hours in which to fit everything is pending before the year is over.
Creating an experience able to keep customer loyalty results from the magical combination of three elements: products, shops, and above all, people. By people, we specifically refer to collaborators and employees whose everyday work enlightens and makes sense of the organisation’s corporate mission.