{"id":84247,"date":"2025-10-10T09:52:30","date_gmt":"2025-10-10T09:52:30","guid":{"rendered":"https:\/\/www.wavetec.com\/?post_type=portfolio&#038;p=84247"},"modified":"2025-10-10T09:52:30","modified_gmt":"2025-10-10T09:52:30","slug":"queue-management-retail-player-22-sportswear-italy","status":"publish","type":"portfolio","link":"https:\/\/www.wavetec.com\/en-US\/case-studies\/queue-management-retail-player-22-sportswear-italy\/","title":{"rendered":"Player 22 Sportswear, Italy"},"content":{"rendered":"<h1 style=\"color: #000;\"><b>Optimizing Customer Flow with Wavetec\u2019s Queuing System at Player 22 Sportswear<\/b><\/h1>\n<p>&nbsp;<\/p>\n<div class=\" ubtn-ctn-left \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-left ubtn-normal \" href=\"https:\/\/info.wavetec.com\/book-a-free-demo-today?utm_source=organic&amp;utm_medium=case-study&amp;utm_campaign=leads\" target=\"_blank\" rel=\"noopener\"><button type=\"button\" id=\"ubtn-4217\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-left   tooltip-69e3828f33fd0\"  data-hover=\"#ffffff\" data-border-color=\"#ffffff\" data-bg=\"#ff9500\" data-hover-bg=\"#ff9500\" data-border-hover=\"#ff9500\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-4217'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:600;border-radius:5px;border-width:2px;border-color:#ffffff;border-style:solid;background: #ff9500;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#ff9500\"><\/span><span class=\"ubtn-data ubtn-text \" >Get Started For Free<\/span><\/button><\/a><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-84256 size-full\" src=\"https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image.png\" alt=\"\" width=\"1366\" height=\"769\" title=\"\" srcset=\"https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image.png 1366w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-300x169.png 300w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-1024x576.png 1024w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-768x432.png 768w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-500x281.png 500w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-260x146.png 260w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-50x28.png 50w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/case-study-image-133x75.png 133w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<h2><\/h2>\n<h2>Overview<\/h2>\n<p>Player 22 Sportswear, a concept store spanning 1200 square meters in Italy, specializes in premium sports goods. With a growing customer base, the store faced challenges managing long queues at its cashier counters. To enhance customer satisfaction and reduce lost sales due to abandoned purchases, Player 22 partnered with Wavetec to implement a <a href=\"https:\/\/www.wavetec.com\/solutions\/queue-management-system\/\">modern queuing solution\u00a0<\/a> tailored to the needs of retail sportswear environments.<\/p>\n<h2>Challenge<\/h2>\n<p>Player 22\u2019s busy retail environment meant checkout queues quickly became overwhelming during peak shopping hours. Long lines at cashier counters frustrated shoppers, leading many to abandon their purchases altogether. This not only reduced sales but also diminished the overall shopping experience. The store needed a way to manage waiting times, keep customers engaged while they waited, and relieve pressure on staff at the checkout.<\/p>\n<h2>The Solution<\/h2>\n<p>Wavetec introduced an advanced queuing system designed to streamline operations and improve customer experience at Player 22. The solution included:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.wavetec.com\/solutions\/take-a-number\/\"><b>M-18 Kiosk<\/b><\/a>: Customers receive a ticket from the kiosk to secure their place in the virtual queue.<\/li>\n<li aria-level=\"1\"><b>Wireless Handset<\/b>: Enabled staff to manage queues on the move, ensuring seamless operations.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.wavetec.com\/solutions\/spectra-queue-analytics-software\/\"><b>Spectra Controller<\/b><\/a>: The central controller that drives all peripheral devices and integrates with the queuing software.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.wavetec.com\/solutions\/digital-signage\/\"><b>Donatello Digital Signage<\/b><\/a>: Installed with a customized, visually appealing monitor layout, providing live queue updates and guiding customers to the right counter.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-84270 size-full\" src=\"https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage.png\" alt=\"\" width=\"1206\" height=\"1018\" title=\"\" srcset=\"https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage.png 1206w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-300x253.png 300w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-1024x864.png 1024w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-768x648.png 768w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-500x422.png 500w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-173x146.png 173w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-50x42.png 50w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/collage-89x75.png 89w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/p>\n<p>With this system, customers could continue browsing and shopping after taking their ticket rather than waiting in line. This active waiting approach transformed the in-store experience, reducing stress at checkout counters and maximizing sales opportunities.<\/p>\n<div class=\" ubtn-ctn-left \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-left ubtn-normal \" href=\"https:\/\/www.wavetec.com\/solutions\/queue-management-system\/\"><button type=\"button\" id=\"ubtn-6419\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-left   tooltip-69e3828f340bb\"  data-hover=\"#ffffff\" data-border-color=\"#0f66ff\" data-bg=\"#0f66ff\" data-hover-bg=\"#1a75ff\" data-border-hover=\"#1a75ff\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-6419'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:600;border-radius:5px;border-width:2px;border-color:#0f66ff;border-style:solid;background: #0f66ff;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#1a75ff\"><\/span><span class=\"ubtn-data ubtn-text \" >Discover Queue Management<\/span><\/button><\/a><\/div>\n<p>&nbsp;<\/p>\n<h2><b>Customer Journey<\/b><\/h2>\n<p>Wavetec\u2019s queuing system reshaped how customers experience checkout at Player 22:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Arrival<\/b>: Customers take a ticket from the M-18 kiosk and join the virtual queue.<\/li>\n<li aria-level=\"1\"><b>Waiting<\/b>: While waiting, customers can continue shopping, with live updates displayed on Donatello digital signage.<\/li>\n<li aria-level=\"1\"><b>Serving<\/b>: When it is their turn, customers are notified on the signage and guided to the correct counter.<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-84291 size-full\" src=\"https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22.png\" alt=\"\" width=\"1206\" height=\"1018\" title=\"\" srcset=\"https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22.png 1206w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-300x253.png 300w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-1024x864.png 1024w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-768x648.png 768w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-500x422.png 500w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-173x146.png 173w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-50x42.png 50w, https:\/\/www.wavetec.com\/wp-content\/uploads\/2025\/10\/customer-journey-player-22-89x75.png 89w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/h2>\n<h2><b>Results<\/b><\/h2>\n<p>The implementation of Wavetec\u2019s queuing solution delivered measurable improvements for Player 22:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Reduced Abandonment:<\/b> With shorter perceived wait times and active waiting, fewer customers left the store without completing their purchases.<\/li>\n<li aria-level=\"1\"><b>Operational Efficiency:<\/b> <a href=\"https:\/\/www.wavetec.com\/solutions\/queue-management-system\/\">Real-time queue insights<\/a> allowed staff to manage customer flow more effectively, improving service speed and reducing pressure on cashiers.<\/li>\n<li aria-level=\"1\"><b>Enhanced Customer Experience:<\/b> Shoppers valued the freedom to continue browsing while waiting, leading to a smoother, more enjoyable in-store journey.<\/li>\n<\/ul>\n<h2><b>Conclusion<\/b><\/h2>\n<p>Wavetec\u2019s collaboration with Player 22 Sportswear has transformed the checkout process at their Italian concept store. By combining <a href=\"https:\/\/www.wavetec.com\/industries\/retail\/\">advanced queuing technology<\/a> with active waiting, the store reduced wait times, improved sales retention, and optimized staff performance. The result is a streamlined customer journey that sets a new benchmark for <a href=\"https:\/\/www.wavetec.com\/case-studies\/?_categories=retail\">sportswear retail experiences<\/a> in Italy.<\/p>\n<p>&nbsp;<\/p>\n<div class=\" ubtn-ctn-left \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-left ubtn-normal \" href=\"https:\/\/info.wavetec.com\/book-a-free-demo-today\" target=\"_blank\" rel=\"noopener\"><button type=\"button\" id=\"ubtn-5419\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-left   tooltip-69e3828f34162\"  data-hover=\"#ffffff\" data-border-color=\"#ffffff\" data-bg=\"#28a745\" data-hover-bg=\"#32b857\" data-border-hover=\"#32b857\" data-shadow-hover=\"\" data-shadow-click=\"none\" data-shadow=\"\" data-shd-shadow=\"\"  data-ultimate-target='#ubtn-5419'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:600;border-radius:5px;border-width:2px;border-color:#ffffff;border-style:solid;background: #28a745;color: #ffffff;\"><span class=\"ubtn-hover\" style=\"background-color:#32b857\"><\/span><span class=\"ubtn-data ubtn-text \" >Book a Free Demo<\/span><\/button><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimizing Customer Flow with Wavetec\u2019s Queuing System at Player 22 Sportswear &nbsp; &nbsp; Overview Player 22 Sportswear, a concept store<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":33,"featured_media":84284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[106],"class_list":["post-84247","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","region-europe","portfolio-types-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/portfolio\/84247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/comments?post=84247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/media\/84284"}],"wp:attachment":[{"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/media?parent=84247"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/www.wavetec.com\/en-US\/wp-json\/wp\/v2\/portfolio-types?post=84247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}