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  3. Author: Misbah Siddiqui

Misbah Siddiqui

Brand Strategist Is a marketing professional who loves to learn new skills and do things differently. With a passion for brand building and strategizing, you will find him spending hours analyzing content he finds on social media. His area of focus is brand management, brand auditing, and digital branding.


people waiting in lines at airport

4 Benefits of Virtual Queuing System for Airlines

In 2020, approximately 50% of adults in the U.K. reported being highly dissatisfied at airports because of long queues. It…
women using kiosk at public place

Digitizing the Customer Experience: Best Practices for Digitization

Will businesses embracing digitization in daily practices be able to keep up with evolving customer expectations? The growing customer expectations…